WORLD'S TALLEST MIDGET

What's it all about - well its nothing to do with midgets - or not directly!

In a world where people have made lots of money talking about creating customer experiences what sort of service do we get from companies on a daily basis? Okay - so those of you fortunate enough to have visited Disney can claim to have had a memorable experience. Is this what life is like most of the time on most days?

The phrase 'World's tallest midget' was coined by a friend of mine of reckons that in most markets companies don't have to be great they just have to be better than the rest. Given the the rest are often very bad all you ever need to be is The World's tallest midget - the tallest guy in your market.

We begin with the view that most companies dole out poor service to customers most of the time. What we are looking for are examples of service 'experiences' you have had - good or bad. We begin with a view that the bad will seriously outweigh the good - but let's see.

So - if you've had poor service please feel free to vent your spleen to me Mark Serve on the World's tallest midget. If you've had a great service experience feel free to gush!


Mark Serve